This course examines the vital role of information and in global marketing decisions. The key aim of the module is to enable students to understand the of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing and information. Special emphasis will be put in the challenges that arise when research is conducted across borders as well as specific new trends in data analysis such as dealing with (and benefitting from) “” as they apply to a range of institutions with different types and scope of activities, governance structures, and size.

Who this course is for:
  • This course is open to anybody interested in learning more about marketing research and with a particular interest on a global perspective. There are no specific prerequisites for the course. Anybody interested to learn is welcome.

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