The use of the internet to find different sets of information online is one of the paramount aspects of eLearning for seniors. And this is where search engines come into the picture. Search engines are undoubtedly some of the biggest features that technology has brought into our lives.
However, it seems many individuals still don’t understand how search engines work. In this article, we will explain a few things about search engines and how it seems some of the search engines don’t favor seniors.
WHAT ARE SEARCH ENGINES?
Search engines are programs that use the key phrases, words, or characters provided by users to identify or search for some particular websites on the internet. Google is known as the largest and most commonly used search engine around the world. Other search engines include Bing, Ask, Yahoo!, Yandex, and Baidu.
Seniors should understand that search engines come in handy for a wide range of activities. Whether boomers want to learn more about Medicare, would like to search for a product, or do any other activities on the World Wide Web, they can take advantage of search engines to get all the answers they need.
WHAT IS THE IMPORTANCE OF A SEARCH ENGINE TO SENIORS?
Since many seniors are already learning about the use of the internet, they can hardly avoid the use of search engines. This is because the search engines give them tons of information that they need to accomplish an array of activities on a day-to-day basis.
A search engine plays a key role in helping these seniors to filter different information and provide them with the most relevant ones they need. Therefore, it is not strange that billions of searches are made every day from all parts of the globe.
SENIORS AND SEARCH ENGINES
Despite the relevance of search engines to senior citizens, it seems some search engines are friendlier to the needs of older adults than others. And this is what we will consider below.
As stated by a senior website, Suddenly Senior, Google doesn’t seem to like seniors as this search engine doesn’t pay attention to the need of the boomers and other older adults. Instead of finding search results based on the needs of the seniors, Google only focuses on its algorithm for ranking search results.
BING FAVORS SENIOR-FRIENDLY SEARCH
On the other hand, Bing relies heavily on signals that it gets from different social platforms. Hence, this search engine tends to provide senior users with search results based on the things they do on Twitter, Facebook, and other social media platforms.
Using the results of senior-related content searched by older adults, there is a clear difference between the rankings from Bing and Google. While Bing and Yahoo! ranked the senior-related keywords from the website on the first few pages, the same results appeared much later in Google search results.
Overall, if you want to learn anything about seniors, aging, and lots more, don’t limit your search to Google as you may get the desired results as quickly as possible. We suggest you try Bing as this search engine has proven to be more senior-friendly than Google and a few other options available.